What are Keywords?
From an online marketing perpsective, ‘Keywords’ are the words used by people when entering words into a search box; such as google.com or youtube.com. Say I was searching for some new shoes and I wanted a pair of black high heels with straps. I go to a search engine like google.com.au and do a keyword search for ‘black high heels with straps’. That desrciption ( black high heels with straps) are the keywords I am now searching for. This is more accurately called a ‘Keyword Phrase’.
Google will now display a list of results. Those results, contain both paid and organic results: Both of which use keywords. Your online strategy must have those keywords in optimised positions on your webpages in order for your website to appear in the results.
This is one method, and the most common online method, a consumer will go through in order to find information related to a potential purchase. In order for your business to appear in the search engine results (SERP’s), your online marketing strategy must incorporate the keywords, or keyword phrases, that a consumer is searching for. If you are not targeting that particular keyword or phrase, you are most likely not going to appear in the SERP’s; and therefore not in the consumers basket of potential businesses to buy from.
This is where keyword research becomes the most fundamental and critical process for any business to undertake for its online marketing efforts. It’s not always about getting visitors to your site, but about getting the right kind of visitors.
How do I do Keyword Research?
To start the process of keyword research, you need to think like a consumer of that product or service. What terms do they use to describe the product or service they are looking for! What spelling variations might they use! What type of keyword phrases might they use!
To start the process you can use a keywords google tool that is free. This will provide you with a list of similiar keywords, a monthly count of visitors who are searching for those keywords, and the level of competition for those keywords.
If you have a website that only has several pages, you will won’t to optimise each of those pages for 2-3 keywords or phrases. If you have a website that is selling online, you can optimise every product or service for 2-3 keywords each. In our example above, you may wish to optimise your page for ‘ black high heels with straps’ and ‘ black high heels with ankle straps’.
An alternative and easier method to using keyword tools is to simply type your terms into a search box and look at the options that google is providing you. As you type, google will suggest keyword phrases that other people have also been looking for. This is a great way to find what people are actually searching for right now.
If you have a website that is not producing the online results you want or are just about to build a website, I can’t stress enough just how important doing your keyword research first is.
Related articles
- YouTube Video Keyword Research – Use these 3 powerful YouTube keyword research techniques to dramatically increase the number of views you get from searchers.
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