Using forums and question and answer sites is a great way to increase your company’s exposure to a wider audience. It allows you to directly interact with potential customers and generate valuable traffic to your site.
The current trend in social commenting is to establish yourself as an authority in the marketplace. You will maximise your efforts by contributing helpful and informed advice; rather than trying to promote yourself or your business. Once you establish credibility, you’ll find that forums can be a fairly reliable source of targeted traffic for your business.
While it’s important to establish yourself in the most widely-read forums that relate to your industry, it’s also important to use general forum sites; as these are frequented by many users first before they search for industry specific sites.
General sites to try
Quora aims to be the easiest place to write new content and share content from the web. They organize people and their interests so you can find, collect and share the information most valuable to you.
Yahoo! Answers is a place where people ask and answer questions on any topic. Why not share your facts, opinions and personal experiences with the Yahoo! Answers community?
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